Entry strategy for radical product innovations: A conceptual model and propositional inventory
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: International Journal of Research in Marketing
سال: 2002
ISSN: 0167-8116
DOI: 10.1016/s0167-8116(02)00046-0